Author: Charlotte Howard

Strategic Ways to Market Your New Female Business

The world is filled with great ideas and broke female business owners with fabulous products but no sales.

The fact is, ideas are not what drives most business success. Marketing does. So before you quit your day job to branch out on your own, it pays to have a solid marketing plan in place. Start with these 5 ideas to get your creative juices flowing.

Free Webinars

For information product sellers, coaches, and service providers, one of the best sources of new clients is in free training webinars. No matter what your niche, the promise of in-depth training at no cost is enough to entice potential clients to part with an email address (which you’ll be able to market to later) and an hour of their time.

Not only that, but webinars are a fantastic way for those potential customers to get to know you better. And the better they know you, the more likely they are to buy.

Content Marketing

Not comfortable hosting a webinar? Hit the keyboard and start sharing your thoughts and ideas via your blog, books, guest articles and other written content. For internet marketers, this gives readers a taste of what they can expect from your product. If you sell physical products, it provides the perfect opportunity to share usage tips and other important information with your buyers.

Of course, there’s another important benefit to content marketing, too: search engine optimization. Google and other search engines index the words on your website and use the information to present search results to their users. Content marketing is a tool you can use to make the most of these results, and to bring more potential buyers to your website.

Paid Advertising

Facebook, YouTube, Twitter, Google and plenty of other sites all offer paid placement, and with today’s powerful analytics tools, it’s easy to create ads and drive traffic inexpensively. Consider starting with Facebook, since the cost is low and it’s easy to target your ads to your ideal client. Once you’ve perfected your funnel, you can branch out into more costly ads with a larger reach, such as Google AdWords or another ad network.

Don’t limit yourself to these three marketing methods though. There are dozens of others you can try, including affiliate programs, JV partnerships, automated funnels, direct mail campaigns, and even television advertising. The key is to keep testing and tweaking to make the most of every marketing effort, so that your business continues to grow.

How to Have a Stress-Free Female Business Launch

Let’s face it, the last thing you want to do now that you’ve decided to finally leave the 9 to 5 job is to add more stress to your life. Isn’t that why you decided to build your own female business in the first place? You’re looking for freedom from your awful boss, nasty coworkers, and the limitations of a fixed salary.

But if you’re trading all that in for a different kind of stress, what have you really gained? Before you kiss your cubicle goodbye, be sure you first build a solid foundation—and we don’t just mean business-wise.

Build a Financial Safety Net

Nothing stresses us out quite like worrying about money. Whether you’re concerned about those college tuition bills you’ll be facing in a few years, or worse, not sure how you’re going to make the rent, it’s easy to lose your business mojo. As a new business owner, you certainly don’t want money trouble casting a shadow over your entrepreneurial dream.

Before you turn in your resignation, set aside some cash in case of a rainy day. Aim for at least three months of living expenses but more is definitely better. Hopefully you won’t need it but having some cash on hand will definitely relieve the pressure of having a new business that’s not earning its keep—yet.

Make Sure Your Family is on Board

Money troubles are bad, but there may be one thing that’s worse: an unsupportive (or downright hostile) spouse. And as any entrepreneur will tell you, not everyone understands the drive to be a business owner. In fact, most people find it pretty scary to step away from that regular paycheck to chase after a dream.

If that sounds like your husband (or wife) don’t take it personally. They’re not making a statement about your ability. More than likely, they’re just worried about what the future holds. Do your best to understand where they’re coming from, and be sure to clearly explain your ideas, why you are confident it will work, and how you plan to cover the start up expenses and manage the risk.

If he or she is still not on board, consider starting slow, with a part-time business while still working your day job. That will give you the opportunity to prove your idea is workable, and might just help your spouse get as excited about it as you are.

Take Time for YOU

No matter what’s going on with your money, your spouse or your business, you need to be sure to schedule some “you” time. No one can work all the time, regardless of how driven you are. And no one can stay healthy while maintaining a nonstop schedule. Go for a walk, hit the gym, get a pedicure, or just binge on your favorite brainless television show. The point is simply to take time away from your desk to rest and rejuvenate. Without it, you’ll soon find yourself overwhelmed and stressed, even if you truly love your new business.

 

Strategic Ways to Create In-Demand Products and Services For Your Female Business

If there’s one thing that holds promising female entrepreneurs back from launching their business, it’s this: a lack of confidence in their products. Sure, you think that new course or workshop is a great idea, but how do you know it will sell?

Imagine spending weeks or even months of time—plus the cost of document design, video editing and all the other pieces that go along with it—only to discover it’s not what your audience wants or needs.  How frustrating would that be?

You don’t have to leave it to chance, though. There are plenty of ways to test your idea before spending the time and energy on a full launch.

Just Ask

This is the simplest way to get a feel for what your market needs and wants. Simply ask them. Create a survey with Survey Monkey (or even a Google form) and send it out to your mailing list. For best results, keep it short, but do ask:

  • What they’re struggling with
  • Their preferred learning method (video, text, audio, etc.)
  • What they feel the training is worth (what would they pay)

These three pieces will tell you everything you need to know to create a program that’s practically guaranteed to sell.

Listen to Their Complaints

If you have a community (or are part of one) of ideal clients, pay attention to what they’re asking about the most. These are the things they need help with. For example, if you’re a business coach and your Facebook group is filled with questions about running Facebook ads, then clearly there is a need for some training in that area.

Study Your Competition

Hopefully you have a list of competitors and you’re reading their blogs and emails, and lurking in their Facebook groups. This is a great way to gain insight into what they’re doing—not to copy them, but to discover what’s hot right now.

Consider buying their paid products as well. Again, you should never copy them, but you can either:

  • Promote them as an affiliate
  • Create a better, more comprehensive version
  • Create a lite, lower-cost version

Creating products in a vacuum is a great way to waste a lot of time and money on programs that won’t sell. Instead, pay attention to what your market is asking for, find out what they’re willing to pay, and delve into your competition’s offers. The information you gain from these three activities alone will give you incredible insight into your market and what they want and need, and make it easy to create your own hot-selling program.

 

Mindset Tricks of Successful Female Entrepreneurs

Mindset Tricks of Successful Female Entrepreneurs

Want to know what sets the uber-successful apart from the wannabe female entrepreneurs?

It’s not money, or brilliant ideas, or even powerful friends.

All of those things (and more) are nice to have, but they’re not a requirement of success. What is a must-have, though, is a good attitude. Without the proper mindset, you’ll constantly be battling your own brain, and that’s exhausting.

  • You’ll allow yourself to believe your ideas are no good
  • You’ll remain convinced that you aren’t smart enough
  • You’ll be certain that someone else did it (whatever “it” is) better

And before you know it, you’ll have talked yourself right out of launching your new program, asking for a JV partnership, or writing your book. In no time at all, you’ll be back at your day job, working away on someone else’s business because you don’t have the confidence to create your own.

But a simple mindset change can make all the difference.

Dress for Success

Ladies, this one is for you. When we work at home, it’s easy to fall into a habit of wearing sweatpants and T-shirts to the office. After all, why dress up just for the dog?

But if you’re looking for a quick and easy way to instantly shift your mindset in the right direction, ditch the yoga pants and break out the lipstick. You’ll suddenly find you feel more professional, more confident, and sexier, too. (That last one won’t help your business, but it might just help your love life, and that can’t hurt, can it?)

Never Let Fear Drive Your Decisions

Too many would-be entrepreneurs operate with a scarcity mindset rather than approaching business from a place of abundance. Rather than telling yourself that you can’t afford to hire a virtual assistant or work with a coach, try reframing your thoughts.

Rather than thinking, “I can’t afford to attend that event,” ask yourself, “How can I earn the money to invest in this trip?”

Rather than saying, “I have to do everything myself because I can’t afford to hire a VA,” remind yourself that your hourly rate potential is much more than you’d pay a virtual assistant. Then fill those hours you’re saving by outsourcing with money-making tasks of your own.

By reformatting your thoughts, you’ll turn that negative money talk into positive solutions that help you grow.

 

Do You Need Help With Creating a Profitable Digital Product?

Here’s what you need to start selling products online and most people overcomplicate this progress. 

#1- A problem that needs to be solved.

#2- A person who wants that solution.

#3- Proof that you are the person to help this person with this problem. 

Most people make things harder than they have to be with creating a first product. 

You will have plenty of time to grow into book publishing, social media marketing, email marketing, websites, marketing funnels and all of the other things we will be diving into but you need to build a solid foundation. 

If you can’t fully answer these three questions, you’re not ready to launch your product yet. 

  1. Ask yourself: What problem am I solving?
  2. Ask yourself: Who needs this solution?
  3. Ask yourself: What experiences or knowledge make me qualified to solve this problem?

These three questions will be the foundation of your content which builds your audience, establishes you as an authority and leads to sales for your product.

Do you need help with implementing all of this? Become an official Wealthy Women Inner Circle Member at www.iamcharlottehoward.com

Can You Post Less And Engage More Please?

I just got featured on Times Square, on of the biggest stages of them all in NYC. Engagement played a big part of the success being a part of PureVPN campaign to share love and support to others globally with a special message. You need to be visible and interact with your audience if you ever want to be able to ask them to buy from you. Today, set aside 45 minutes to an hour to engage on social media. Break this into three sessions to avoid being flagged as spam. 

Need Ways To Engage?

  • Watch and comment on 5 Instagram Stories.
  • Attend a clubhouse room, offer to add value, moderate or get up on stage.
  • Leave 10 comments on new Instagram photos, LinkedIn articles or a podcast episode.
  • Make one post with a helpful tip in a Facebook group you are active in, if you aren’t active in any, join a new group for your niche and introduce yourself.
  • Add at least 3 Stories to your Instagram profile. This can be a motivation post, what you are working on, behind the scenes for your business, answer questions from your audience or create a survey.
  • Post at least one new post to your Instagram page.
  • Search for a how-to tip that applies to your business on Pinterest and make a note on how to bring it to your audience.

Want more helpful tips and strategies? 

Join my Wealthy Women Inner Facebook Community Free by visiting, www.Facebook.com/wealthywomeninnercircle

Follow Me on Instagram: www.Instagram.com/coachwithcharlotte

Clubhouse: @charlottehoward

LinkedIn: www.LinkedIn.com/in/charlottehoward

 

Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers.

  1. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them.
  2. Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters or small gifts to partners you find success with.
  3. Phone call: Use a telephone call to follow up with them to talk again about the matters you talked about in your meeting and offer any assistance you can to help their business run smoothly and more successfully.

None of these will work if you don’t have a quality product/service to back you up!

Here are the key steps for putting together your start-up marketing tools:

  1. Research potential customers, buyers, competitors and their preferred methods of distribution.
  2. Talk to potential customers. Take a hard look at your product from a customer’s perspective and see what it needs to be successful.
  3. Follow up with your 3-step process from above.
  4. Develop systems for contact follow through, quality control standards and customer service.
  5. Develop post-sale follow up system to keep lines of communication open is customers and build on your current relationship which increases future purchases.

“Marketing and innovation produce results; all the rest are costs” Peter Drucker, management consultant

Here’s another one I love from an icon:

“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” Henry Ford, Founder of Ford Motor Company

This lesson has offered you the tools to put together a start-up marketing plan that can be used over and over again to help your customer base and business grow in a manageable way.

Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are:
  • What do people really want to buy from me?
  • What related products are they already buying?
Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with the same customer base who you can customer share with. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both of your stores. The basic concept is this: You want to find existing businesses who have the customer profile that you are looking for to market your products/services to. Then strike up a relationship with those business owners to work out an incentive for customers to purchase from both businesses. As a result, you have an audience to market to and they generate an added value from their current base. So, how do you figure this out? There is a great formula from Jay Abraham you can follow with great success. LV = (P x F) x N – MC Here’s what it all means:
  • LV is the life time value of a customer
  • P is the average profit margin from each sale
  • F is the number of times a customer buys each year
  • N is the number of years customers stay with you
  • MC is the marketing cost per customer (total costs/number of customers)
Once you know how much you need to spend to attract a new customer, you will know how much of an incentive you can offer to a business to help attract new customers. So, here’s your step-by-step process:
  1. Find companies who already have the customer base you are looking for.
  2. Negotiate an incentive for them to share that customer base with you.
  3. Focus your marketing resources to this group of predisposed customers.
If you need help working through this process, please contact us and we’ll set you up with the most comprehensive system of marketing tools and resources.

Educate Your Customers

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you!

Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.

Here are a couple of key elements to use to retain your current customers:

  1. Stay in contact: This means by phone, email, e-newsletter, in person-by pigeon if you have too!
  2. Post-Purchase Assurance: This means you need to follow up with customers. Your customers need to feel like they are being supported for their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a Thank You note with your contact or customer service information can go along way in retaining a great customer.
  3. Deals & Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a club specifically to reward loyal customers. You can also do this with a preferred pricing option.
  4. Integrity: Using good business practices and simply upholding integrity, dignity and honesty go along way with customers. Let’s face it, there’s a lot of swindling and crap out there and the safer and more confident you make your customers feel, the more they will trust you and that makes for an amazingly supportive and loyal customer.

There are three cornerstone ideas to a successful business:

  • Quality product/service
  • Offering useful products/services that solve a problem for or enhance the life of a customer
  • Offer subjects your customers find interesting

Use this approach of educating your customers and offering them real information and insight and you will be rewarded with loyalty and success.

Stop wasting all your time on new prospects while your current customers fall by the wayside!

As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and diverts some of your resources into reselling, upselling, cross-selling to those same customers. In every ways possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”

So, there it is! Remember, we can help you put together the resources and tools to do exactly that. We can help you educate your customers and you can watch the benefits pay offer many-fold.

Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here.

It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, at that. But, seriously, consider some of the major superstars we all know. Madonna, Donald Trump, Howard Stern and Bill Clinton, just to name a few.

We all self promote. Did you raise your hand in class to show the teacher you knew the answer? Of course! That’s self-promotion. This is the kind of self-promotion we are talking about. With dignity, class and the knowledge to back it up. If you self-promote only to prove you don’t really know what you’re talking about, you’re going to lose business.

Natural self-promoters are the former and I want to tell you about the three major traits they have and use to build themselves and their businesses.

  1. The first is position. You need to position yourself around people who can make a difference in your life. You need to do this frequently. You need to wake up every morning and ask yourself “Who can I meet today who will make a difference in my success?” In fact, go a step further, write it in big, bold letters and tape it on your bathroom mirror.

Also consider:

Who can help me meet my goals?

Is it a prospective customer/client? A colleague with contacts? An association with key members who may become prospects?

Don’t settle into interacting with the people who are the easiest to access. You need to reach outside your comfort zone and there you will find a wealth of new connections that will bring you great success.

  1. Now, let’s talk about Style. No, this doesn’t mean you need an Armani suit to bring in more business (though, let’s be honest-it wouldn’t hurt) ☺ What this really means is how are you different from your competitors and others in your industry. What makes you memorable with customers?

If you are meeting a lot of people and they don’t remember you once you leave the room, you have a serious problem! This means you have an opportunity to present yourself in a more memorable way.

There are lots of little subtle changes you can make. Reassess your:

  • Business cards
  • Company message
  • Your picture
  • Your wording

Maybe even, your hairstyle (of course, now we’re back to the expensive suit, but it really works!)

You get the idea. There are lots of little ways you can work on making your image and business more successful. Also, consider how you sound on the phone and how you great people at meetings or other events. Think about your 30-sec elevator speech.

  1. The third trait of natural promoters is repetition. You can’t say it once and leave it at that. Successful self-promoters say it as many times as they need until they get a response. Would you remember a commercial for Coca-Cola if you only saw it once, no! You see it over and over and eventually you head out to the store.

You, also, have to make multiple impressions on those you are networking with in order to build brand awareness. Repetition is in direct connection with positioning. Once you find people to network with, reach out and find hundreds more who can help in your success as well.