Author: Charlotte Howard

Want To Get Your Clients FAST Results?

Remember those 3 areas I’ve been discussing with you that are critical to master if you ever hope to be a successful female business coach?
`You must be able to generate leads whenever you want
`You must be able to convert those leads into high paying clients
`You must be able to get those clients fast financial results so they remain your clients for years… NOT months

In my last blog, I explained the process I’ll teach you that will give you the ability to close 50% to 70% of the prospects you speak with about coaching.

You will achieve these high conversion rates by using 8 simple breakthrough strategies that give you the power to walk into any business and in less than 45 minutes, show that business owner how they can triple their leads, double their sales and increase their annual revenue by more than $100,000… and without spending a cent on marketing or advertising.

But today, let me show you how to get your coaching clients FAST results so they stay with (and pay) you for years.
Most coaches struggle to get their clients quick financial results. But that’s what your new client expects the day they hire you to coach them. If you aren’t making them MORE money than the amount they’re paying you to coach them within 60 days… you’re toast!

But getting results for any business is actually a very simple process. You simply use those same 8 simple breakthrough strategies you used to find your prospects over 6 figures in additional revenue, and implement those strategies with your new clients over your first 12 months of coaching them.
On average, these 8 strategies will produce a MINIMUM of $500,000 in additional revenue for ANY business (even a mediocre one).

For example, since you know you need to pay for your coaching services right out of the gate, advise your client to set up several joint venture relationships with other businesses that are complimentary but non-competitive to their business.

Take a florist for example. One of the major profit centers for a florist is a wedding. A typical wedding order runs around $3,000 in floral arrangements. A florist can easily set up joint ventures with jewelers (no one gets married without going to the jeweler first), wedding planner, church / chapel, reception venue, wedding dress provider, wedding cake maker, printer for the invitations, travel planner for the honeymoon and so on. There are many others in this line of succession depending on the bride-to-be’s financial situation.

A bride-to-be will contact ALL of these service providers with the exception of the jeweler (the guy does that when buying the engagement ring but the jeweler can subsequently speak to the young lady when she comes back to have the ring properly sized). ALL of these providers can refer business to the florist, especially if the florist has created a compelling and irresistible offer that compels these types of referrals.

This generates IMMEDIATE revenue for the florist as these providers can begin the referral process that day. A new coaching client will be tremendously impressed when they experience a substantial revenue increase within just the first 60 to 90 days of working with you, and that’s what’s required today to keep clients on a long term basis.
Another fast revenue generator for any business is the immediate implementation of an upsell / cross-sell campaign. McDonald’s has made BILLIONS from this strategy over the years. How often have you walked into a McDonald’s planning to get the $1.95 burger but walked out with a drink and fries for $5.00? And how long and how hard is it for a McDonald’s manager to train the 16 year old kid at the counter to say “would you like fries and a drink to go with your sandwich?”

Did you know the national average for upselling and cross-selling is a 34% overall revenue increase? Roughly one out of every three customers WILL buy something else IF ASKED to do so. The problem is most businesses NEVER ask! Again, this strategy can be implemented immediately for ANY business no matter what they sell.

But please remember WHY this is so important. Not only will this secure your coaching client so they continue to work and pay you for years to come, but when I train you, I’ll teach you how to negotiate a minimum 10% revenue share in all of your coaching agreements. Since the 8 strategies you will implement for each of your clients over their first 12 months will increase their annual revenue by an average of $500,000, your share of that comes to $50,000… PLUS your upfront monthly coaching retainer which averages between $1,000 to $2,500.
That means each client you coach could be worth $60,000 to $70,000 or more.

So here’s the secret roadmap to getting started as a successful female business coach.
Use the networking strategy and script I shared with you in my first blog to generate as many leads per week as you can handle. Then develop a process that gives you the ability to find more than $100,000 in less than one hour for any business owner you speak with. If they’re convinced the money you find them will really materialize, they will hire you on the spot. This process will give you the ability to sign up clients at will.
Finally, implement whichever set of strategies are warranted to immediately begin to generate more bottom-line revenue for your client. Clients today MUST see an immediate return on their investment in your coaching services or they WILL bail on you within the first 60 days.

This is a proven and tested trio I train all of my business coaches how to use and profit from. I hope you will let me do this for you as well. Continue with your due diligence and then let me help you build a highly lucrative and successful coaching practice.

Want to Close More Clients?

Yesterday I mentioned to you that there are 3 areas that are critical to master if you ever hope to be a successful female business coach.

`You must be able to generate leads whenever you want
`You must be able to convert those leads into high paying clients
`You must be able to get those clients fast financial results so they remain your clients for years… NOT months
In my previous blog, I explained a networking strategy my coaches are using to generate as many new coaching leads as they can handle.

Today, let me show you the process I’ll teach you that will enable you to close 70% to 90% of the prospects you speak with about hiring you to coach them.

Remember last time I said that I’ll teach you how to walk into any business and in less than 45 minutes, show the business owner how they can triple their leads, double their sales and increase their annual revenue by more than $100,000… and without spending a cent on marketing or advertising?

This is the key to signing up clients at will. If you can show a business owner that you can make them more money than they will need to invest, they will hire you on the spot.
I’ll teach you 8 simple breakthrough business strategies that will generate tremendous revenue gains for any business that implements them.

And best of all, NONE of these strategies require the business owner to spend any additional money on marketing or advertising. Let me give you an example of just one of these strategies that has to do with developing an effective marketing message.
We recently coached a cosmetic surgeon that specialized in what he called a “Mommy Makeover.” This is a cosmetic surgery procedure for women 30 to 45 years of age that have had 2 or more children and they want their bodies “tightened” back up.

The surgeon was spending around $6,000 monthly running a Facebook pay-per-click campaign and was only generating around 35 leads per month and ZERO sales from it. He had no idea what was wrong with his marketing.
Once we looked at his Facebook ad, we knew what was wrong. His ad said this: “nurture the body that provokes true envy!”

Would you like to know the secret to marketing – you must learn to enter the conversation taking place in the head of your prospect.

So with that in mind, consider this scenario – you’re a 40 year old woman that has 3 kids and you don’t like the way you look. When you look in mirror, are you thinking to yourself, “I wish I had a body that provokes true envy?” Pretty absurd, wouldn’t you agree?
So we had the surgeon change his message to this: “how would you like to have the body you had before you had kids?”

His leads exploded from 35 per month to an average of 400 leads. That one minor messaging change increased his monthly revenue by $600,000. That’s how powerful these strategies are that I’ll teach you.
When you meet with your prospects, you will typically uncover somewhere in the range of $150,000 to $350,000 in additional annual revenue for every business owner you speak with. Then after you find them that money, ask them one simple question: “would you like my help implementing these strategies?”

That’s it – case closed! You will average a 50% to 70% client conversion rate following this process.
Next time, I’ll explain how you can use these same 8 strategies to increase your coaching clients annual revenue by at least $500,000 in your first year of working with them, and have you collect 10% of that additional revenue ($50,000) as a portion of your coaching fee.

Want More Coaching Clients?

There are 3 areas that are critical to master if you ever hope to be a successful female business coach.
`You must be able to generate leads whenever you want
`You must be able to convert those leads into high paying clients (including the broke ones… 90% of the population is broke!)
`You must be able to get those clients fast financial results (including the broke ones so they become NOT BROKE ONES) so they remain your clients for years… NOT months

Let me share with you the breakthroughs I’ve personally made in each of these three areas.
To keep this blog brief, I’ll explain just one of these areas today. Let’s start with generating leads at will since I know that’s a MAJOR hot button with most coaches and one they struggle with continuously.

The key to generating leads is to focus on your primary area of strength: do you like to talk on the phone? Do you enjoy presenting at live events, webinars or seminars? Do you prefer social media? Are you more comfortable attending networking events?

If you try to go outside of your comfort zone, you’ll more than likely fail big time.
Here’s a strategy I’ll teach you that’s basically foolproof… and has a 70% to 90% conversion rate.
This is a strategy if you like to network.

First, I’ll teach you how to walk into any business and in less than 45 minutes, show that business owner how they can triple their leads, double their sales and increase their annual revenue by more than $100,000… and without spending a cent on marketing or advertising.

I recently wrote a book documenting my whole entire process and all the case studies for doing this… and I will brand this book to you and let you use it as your very own. I’ll put your name and picture on the front and back cover and let you use that book for as long as we work together.

Once you receive it, have 20 copies printed for about $50. Then take your book to a local networking event and when it comes time for you to deliver your 30 second “elevator pitch” (which every networking group does), simply stand up and say this …
Hi everyone,
My name is XXX and I’m a marketing strategist and business breakthrough specialist.
I can show ANY business owner… in less than 45 minutes… how to triple their current number of leads, double their sales and increase their annual revenue by $100 thousand dollars or more… and WITHOUT spending a cent on marketing or advertising.
I’ve just written my first book that details the specific strategies I use to generate these results, and if any of you would like a free copy, just see me at the break and it’s yours. Thank you!

What do you think happens next? Yep, EVERY person in that room can’t wait to get their free copy of that book. And when they come up and request it, here’s what you do next.

Grab a copy of your book and inside the front cover write that person’s name and a short personal message. As you’re writing, look up at the person and ask them what they do.

“I sell flowers – I’m a florist.”

Respond by saying: “that’s terrific Marcia. Listen, I’m preparing to write the second edition of my book so that it includes specific and detailed case studies, and your profession is one I would love to include in that new edition. If you have 45 minutes one day this week or next, I would love to interview you for the book, and in return, I’ll teach you how to apply these breakthrough strategies to your specific business. Would you be interested?”

What do you think their response is to that question? Using this one strategy, you can generate as many leads as you want, whenever you want. I have coaches using this that leave every networking event they attend with 10 to 15 qualified appointments.

And I have the entire process created, documented and done for you.

Later, I’ll explain how you show up for the appointment with this prospect and close them into a high paying coaching client 50% to 70% of the time.

Strategic Ways to Market Your New Female Business

The world is filled with great ideas and broke female business owners with fabulous products but no sales.

The fact is, ideas are not what drives most business success. Marketing does. So before you quit your day job to branch out on your own, it pays to have a solid marketing plan in place. Start with these 5 ideas to get your creative juices flowing.

Free Webinars

For information product sellers, coaches, and service providers, one of the best sources of new clients is in free training webinars. No matter what your niche, the promise of in-depth training at no cost is enough to entice potential clients to part with an email address (which you’ll be able to market to later) and an hour of their time.

Not only that, but webinars are a fantastic way for those potential customers to get to know you better. And the better they know you, the more likely they are to buy.

Content Marketing

Not comfortable hosting a webinar? Hit the keyboard and start sharing your thoughts and ideas via your blog, books, guest articles and other written content. For internet marketers, this gives readers a taste of what they can expect from your product. If you sell physical products, it provides the perfect opportunity to share usage tips and other important information with your buyers.

Of course, there’s another important benefit to content marketing, too: search engine optimization. Google and other search engines index the words on your website and use the information to present search results to their users. Content marketing is a tool you can use to make the most of these results, and to bring more potential buyers to your website.

Paid Advertising

Facebook, YouTube, Twitter, Google and plenty of other sites all offer paid placement, and with today’s powerful analytics tools, it’s easy to create ads and drive traffic inexpensively. Consider starting with Facebook, since the cost is low and it’s easy to target your ads to your ideal client. Once you’ve perfected your funnel, you can branch out into more costly ads with a larger reach, such as Google AdWords or another ad network.

Don’t limit yourself to these three marketing methods though. There are dozens of others you can try, including affiliate programs, JV partnerships, automated funnels, direct mail campaigns, and even television advertising. The key is to keep testing and tweaking to make the most of every marketing effort, so that your business continues to grow.

How to Have a Stress-Free Female Business Launch

Let’s face it, the last thing you want to do now that you’ve decided to finally leave the 9 to 5 job is to add more stress to your life. Isn’t that why you decided to build your own female business in the first place? You’re looking for freedom from your awful boss, nasty coworkers, and the limitations of a fixed salary.

But if you’re trading all that in for a different kind of stress, what have you really gained? Before you kiss your cubicle goodbye, be sure you first build a solid foundation—and we don’t just mean business-wise.

Build a Financial Safety Net

Nothing stresses us out quite like worrying about money. Whether you’re concerned about those college tuition bills you’ll be facing in a few years, or worse, not sure how you’re going to make the rent, it’s easy to lose your business mojo. As a new business owner, you certainly don’t want money trouble casting a shadow over your entrepreneurial dream.

Before you turn in your resignation, set aside some cash in case of a rainy day. Aim for at least three months of living expenses but more is definitely better. Hopefully you won’t need it but having some cash on hand will definitely relieve the pressure of having a new business that’s not earning its keep—yet.

Make Sure Your Family is on Board

Money troubles are bad, but there may be one thing that’s worse: an unsupportive (or downright hostile) spouse. And as any entrepreneur will tell you, not everyone understands the drive to be a business owner. In fact, most people find it pretty scary to step away from that regular paycheck to chase after a dream.

If that sounds like your husband (or wife) don’t take it personally. They’re not making a statement about your ability. More than likely, they’re just worried about what the future holds. Do your best to understand where they’re coming from, and be sure to clearly explain your ideas, why you are confident it will work, and how you plan to cover the start up expenses and manage the risk.

If he or she is still not on board, consider starting slow, with a part-time business while still working your day job. That will give you the opportunity to prove your idea is workable, and might just help your spouse get as excited about it as you are.

Take Time for YOU

No matter what’s going on with your money, your spouse or your business, you need to be sure to schedule some “you” time. No one can work all the time, regardless of how driven you are. And no one can stay healthy while maintaining a nonstop schedule. Go for a walk, hit the gym, get a pedicure, or just binge on your favorite brainless television show. The point is simply to take time away from your desk to rest and rejuvenate. Without it, you’ll soon find yourself overwhelmed and stressed, even if you truly love your new business.

 

Strategic Ways to Create In-Demand Products and Services For Your Female Business

If there’s one thing that holds promising female entrepreneurs back from launching their business, it’s this: a lack of confidence in their products. Sure, you think that new course or workshop is a great idea, but how do you know it will sell?

Imagine spending weeks or even months of time—plus the cost of document design, video editing and all the other pieces that go along with it—only to discover it’s not what your audience wants or needs.  How frustrating would that be?

You don’t have to leave it to chance, though. There are plenty of ways to test your idea before spending the time and energy on a full launch.

Just Ask

This is the simplest way to get a feel for what your market needs and wants. Simply ask them. Create a survey with Survey Monkey (or even a Google form) and send it out to your mailing list. For best results, keep it short, but do ask:

  • What they’re struggling with
  • Their preferred learning method (video, text, audio, etc.)
  • What they feel the training is worth (what would they pay)

These three pieces will tell you everything you need to know to create a program that’s practically guaranteed to sell.

Listen to Their Complaints

If you have a community (or are part of one) of ideal clients, pay attention to what they’re asking about the most. These are the things they need help with. For example, if you’re a business coach and your Facebook group is filled with questions about running Facebook ads, then clearly there is a need for some training in that area.

Study Your Competition

Hopefully you have a list of competitors and you’re reading their blogs and emails, and lurking in their Facebook groups. This is a great way to gain insight into what they’re doing—not to copy them, but to discover what’s hot right now.

Consider buying their paid products as well. Again, you should never copy them, but you can either:

  • Promote them as an affiliate
  • Create a better, more comprehensive version
  • Create a lite, lower-cost version

Creating products in a vacuum is a great way to waste a lot of time and money on programs that won’t sell. Instead, pay attention to what your market is asking for, find out what they’re willing to pay, and delve into your competition’s offers. The information you gain from these three activities alone will give you incredible insight into your market and what they want and need, and make it easy to create your own hot-selling program.

 

Mindset Tricks of Successful Female Entrepreneurs

Mindset Tricks of Successful Female Entrepreneurs

Want to know what sets the uber-successful apart from the wannabe female entrepreneurs?

It’s not money, or brilliant ideas, or even powerful friends.

All of those things (and more) are nice to have, but they’re not a requirement of success. What is a must-have, though, is a good attitude. Without the proper mindset, you’ll constantly be battling your own brain, and that’s exhausting.

  • You’ll allow yourself to believe your ideas are no good
  • You’ll remain convinced that you aren’t smart enough
  • You’ll be certain that someone else did it (whatever “it” is) better

And before you know it, you’ll have talked yourself right out of launching your new program, asking for a JV partnership, or writing your book. In no time at all, you’ll be back at your day job, working away on someone else’s business because you don’t have the confidence to create your own.

But a simple mindset change can make all the difference.

Dress for Success

Ladies, this one is for you. When we work at home, it’s easy to fall into a habit of wearing sweatpants and T-shirts to the office. After all, why dress up just for the dog?

But if you’re looking for a quick and easy way to instantly shift your mindset in the right direction, ditch the yoga pants and break out the lipstick. You’ll suddenly find you feel more professional, more confident, and sexier, too. (That last one won’t help your business, but it might just help your love life, and that can’t hurt, can it?)

Never Let Fear Drive Your Decisions

Too many would-be entrepreneurs operate with a scarcity mindset rather than approaching business from a place of abundance. Rather than telling yourself that you can’t afford to hire a virtual assistant or work with a coach, try reframing your thoughts.

Rather than thinking, “I can’t afford to attend that event,” ask yourself, “How can I earn the money to invest in this trip?”

Rather than saying, “I have to do everything myself because I can’t afford to hire a VA,” remind yourself that your hourly rate potential is much more than you’d pay a virtual assistant. Then fill those hours you’re saving by outsourcing with money-making tasks of your own.

By reformatting your thoughts, you’ll turn that negative money talk into positive solutions that help you grow.

 

Do You Need Help With Creating a Profitable Digital Product?

Here’s what you need to start selling products online and most people overcomplicate this progress. 

#1- A problem that needs to be solved.

#2- A person who wants that solution.

#3- Proof that you are the person to help this person with this problem. 

Most people make things harder than they have to be with creating a first product. 

You will have plenty of time to grow into book publishing, social media marketing, email marketing, websites, marketing funnels and all of the other things we will be diving into but you need to build a solid foundation. 

If you can’t fully answer these three questions, you’re not ready to launch your product yet. 

  1. Ask yourself: What problem am I solving?
  2. Ask yourself: Who needs this solution?
  3. Ask yourself: What experiences or knowledge make me qualified to solve this problem?

These three questions will be the foundation of your content which builds your audience, establishes you as an authority and leads to sales for your product.

Do you need help with implementing all of this? Become an official Wealthy Women Inner Circle Member at www.iamcharlottehoward.com

Can You Post Less And Engage More Please?

I just got featured on Times Square, on of the biggest stages of them all in NYC. Engagement played a big part of the success being a part of PureVPN campaign to share love and support to others globally with a special message. You need to be visible and interact with your audience if you ever want to be able to ask them to buy from you. Today, set aside 45 minutes to an hour to engage on social media. Break this into three sessions to avoid being flagged as spam. 

Need Ways To Engage?

  • Watch and comment on 5 Instagram Stories.
  • Attend a clubhouse room, offer to add value, moderate or get up on stage.
  • Leave 10 comments on new Instagram photos, LinkedIn articles or a podcast episode.
  • Make one post with a helpful tip in a Facebook group you are active in, if you aren’t active in any, join a new group for your niche and introduce yourself.
  • Add at least 3 Stories to your Instagram profile. This can be a motivation post, what you are working on, behind the scenes for your business, answer questions from your audience or create a survey.
  • Post at least one new post to your Instagram page.
  • Search for a how-to tip that applies to your business on Pinterest and make a note on how to bring it to your audience.

Want more helpful tips and strategies? 

Join my Wealthy Women Inner Facebook Community Free by visiting, www.Facebook.com/wealthywomeninnercircle

Follow Me on Instagram: www.Instagram.com/coachwithcharlotte

Clubhouse: @charlottehoward

LinkedIn: www.LinkedIn.com/in/charlottehoward

 

Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers.

  1. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them.
  2. Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters or small gifts to partners you find success with.
  3. Phone call: Use a telephone call to follow up with them to talk again about the matters you talked about in your meeting and offer any assistance you can to help their business run smoothly and more successfully.

None of these will work if you don’t have a quality product/service to back you up!

Here are the key steps for putting together your start-up marketing tools:

  1. Research potential customers, buyers, competitors and their preferred methods of distribution.
  2. Talk to potential customers. Take a hard look at your product from a customer’s perspective and see what it needs to be successful.
  3. Follow up with your 3-step process from above.
  4. Develop systems for contact follow through, quality control standards and customer service.
  5. Develop post-sale follow up system to keep lines of communication open is customers and build on your current relationship which increases future purchases.

“Marketing and innovation produce results; all the rest are costs” Peter Drucker, management consultant

Here’s another one I love from an icon:

“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” Henry Ford, Founder of Ford Motor Company

This lesson has offered you the tools to put together a start-up marketing plan that can be used over and over again to help your customer base and business grow in a manageable way.