Category: Startups

Do You Need Help With Creating a Profitable Digital Product?

Here’s what you need to start selling products online and most people overcomplicate this progress. 

#1- A problem that needs to be solved.

#2- A person who wants that solution.

#3- Proof that you are the person to help this person with this problem. 

Most people make things harder than they have to be with creating a first product. 

You will have plenty of time to grow into book publishing, social media marketing, email marketing, websites, marketing funnels and all of the other things we will be diving into but you need to build a solid foundation. 

If you can’t fully answer these three questions, you’re not ready to launch your product yet. 

  1. Ask yourself: What problem am I solving?
  2. Ask yourself: Who needs this solution?
  3. Ask yourself: What experiences or knowledge make me qualified to solve this problem?

These three questions will be the foundation of your content which builds your audience, establishes you as an authority and leads to sales for your product.

Do you need help with implementing all of this? Become an official Wealthy Women Inner Circle Member at www.iamcharlottehoward.com

Can You Post Less And Engage More Please?

I just got featured on Times Square, on of the biggest stages of them all in NYC. Engagement played a big part of the success being a part of PureVPN campaign to share love and support to others globally with a special message. You need to be visible and interact with your audience if you ever want to be able to ask them to buy from you. Today, set aside 45 minutes to an hour to engage on social media. Break this into three sessions to avoid being flagged as spam. 

Need Ways To Engage?

  • Watch and comment on 5 Instagram Stories.
  • Attend a clubhouse room, offer to add value, moderate or get up on stage.
  • Leave 10 comments on new Instagram photos, LinkedIn articles or a podcast episode.
  • Make one post with a helpful tip in a Facebook group you are active in, if you aren’t active in any, join a new group for your niche and introduce yourself.
  • Add at least 3 Stories to your Instagram profile. This can be a motivation post, what you are working on, behind the scenes for your business, answer questions from your audience or create a survey.
  • Post at least one new post to your Instagram page.
  • Search for a how-to tip that applies to your business on Pinterest and make a note on how to bring it to your audience.

Want more helpful tips and strategies? 

Join my Wealthy Women Inner Facebook Community Free by visiting, www.Facebook.com/wealthywomeninnercircle

Follow Me on Instagram: www.Instagram.com/coachwithcharlotte

Clubhouse: @charlottehoward

LinkedIn: www.LinkedIn.com/in/charlottehoward

 

Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers.

  1. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them.
  2. Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters or small gifts to partners you find success with.
  3. Phone call: Use a telephone call to follow up with them to talk again about the matters you talked about in your meeting and offer any assistance you can to help their business run smoothly and more successfully.

None of these will work if you don’t have a quality product/service to back you up!

Here are the key steps for putting together your start-up marketing tools:

  1. Research potential customers, buyers, competitors and their preferred methods of distribution.
  2. Talk to potential customers. Take a hard look at your product from a customer’s perspective and see what it needs to be successful.
  3. Follow up with your 3-step process from above.
  4. Develop systems for contact follow through, quality control standards and customer service.
  5. Develop post-sale follow up system to keep lines of communication open is customers and build on your current relationship which increases future purchases.

“Marketing and innovation produce results; all the rest are costs” Peter Drucker, management consultant

Here’s another one I love from an icon:

“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” Henry Ford, Founder of Ford Motor Company

This lesson has offered you the tools to put together a start-up marketing plan that can be used over and over again to help your customer base and business grow in a manageable way.