Category: Target Market

Do You Need Help With Creating a Profitable Digital Product?

Here’s what you need to start selling products online and most people overcomplicate this progress. 

#1- A problem that needs to be solved.

#2- A person who wants that solution.

#3- Proof that you are the person to help this person with this problem. 

Most people make things harder than they have to be with creating a first product. 

You will have plenty of time to grow into book publishing, social media marketing, email marketing, websites, marketing funnels and all of the other things we will be diving into but you need to build a solid foundation. 

If you can’t fully answer these three questions, you’re not ready to launch your product yet. 

  1. Ask yourself: What problem am I solving?
  2. Ask yourself: Who needs this solution?
  3. Ask yourself: What experiences or knowledge make me qualified to solve this problem?

These three questions will be the foundation of your content which builds your audience, establishes you as an authority and leads to sales for your product.

Do you need help with implementing all of this? Become an official Wealthy Women Inner Circle Member at www.iamcharlottehoward.com

Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are:
  • What do people really want to buy from me?
  • What related products are they already buying?
Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with the same customer base who you can customer share with. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both of your stores. The basic concept is this: You want to find existing businesses who have the customer profile that you are looking for to market your products/services to. Then strike up a relationship with those business owners to work out an incentive for customers to purchase from both businesses. As a result, you have an audience to market to and they generate an added value from their current base. So, how do you figure this out? There is a great formula from Jay Abraham you can follow with great success. LV = (P x F) x N – MC Here’s what it all means:
  • LV is the life time value of a customer
  • P is the average profit margin from each sale
  • F is the number of times a customer buys each year
  • N is the number of years customers stay with you
  • MC is the marketing cost per customer (total costs/number of customers)
Once you know how much you need to spend to attract a new customer, you will know how much of an incentive you can offer to a business to help attract new customers. So, here’s your step-by-step process:
  1. Find companies who already have the customer base you are looking for.
  2. Negotiate an incentive for them to share that customer base with you.
  3. Focus your marketing resources to this group of predisposed customers.
If you need help working through this process, please contact us and we’ll set you up with the most comprehensive system of marketing tools and resources.