There are 3 areas that are critical to master if you ever hope to be a successful female business coach.
`You must be able to generate leads whenever you want
`You must be able to convert those leads into high paying clients (including the broke ones… 90% of the population is broke!)
`You must be able to get those clients fast financial results (including the broke ones so they become NOT BROKE ONES) so they remain your clients for years… NOT months
Let me share with you the breakthroughs I’ve personally made in each of these three areas.
To keep this blog brief, I’ll explain just one of these areas today. Let’s start with generating leads at will since I know that’s a MAJOR hot button with most coaches and one they struggle with continuously.
The key to generating leads is to focus on your primary area of strength: do you like to talk on the phone? Do you enjoy presenting at live events, webinars or seminars? Do you prefer social media? Are you more comfortable attending networking events?
If you try to go outside of your comfort zone, you’ll more than likely fail big time.
Here’s a strategy I’ll teach you that’s basically foolproof… and has a 70% to 90% conversion rate.
This is a strategy if you like to network.
First, I’ll teach you how to walk into any business and in less than 45 minutes, show that business owner how they can triple their leads, double their sales and increase their annual revenue by more than $100,000… and without spending a cent on marketing or advertising.
I recently wrote a book documenting my whole entire process and all the case studies for doing this… and I will brand this book to you and let you use it as your very own. I’ll put your name and picture on the front and back cover and let you use that book for as long as we work together.
Once you receive it, have 20 copies printed for about $50. Then take your book to a local networking event and when it comes time for you to deliver your 30 second “elevator pitch” (which every networking group does), simply stand up and say this …
My name is XXX and I’m a marketing strategist and business breakthrough specialist.
I can show ANY business owner… in less than 45 minutes… how to triple their current number of leads, double their sales and increase their annual revenue by $100 thousand dollars or more… and WITHOUT spending a cent on marketing or advertising.
I’ve just written my first book that details the specific strategies I use to generate these results, and if any of you would like a free copy, just see me at the break and it’s yours. Thank you!
What do you think happens next? Yep, EVERY person in that room can’t wait to get their free copy of that book. And when they come up and request it, here’s what you do next.
Grab a copy of your book and inside the front cover write that person’s name and a short personal message. As you’re writing, look up at the person and ask them what they do.
“I sell flowers – I’m a florist.”
Respond by saying: “that’s terrific Marcia. Listen, I’m preparing to write the second edition of my book so that it includes specific and detailed case studies, and your profession is one I would love to include in that new edition. If you have 45 minutes one day this week or next, I would love to interview you for the book, and in return, I’ll teach you how to apply these breakthrough strategies to your specific business. Would you be interested?”
What do you think their response is to that question? Using this one strategy, you can generate as many leads as you want, whenever you want. I have coaches using this that leave every networking event they attend with 10 to 15 qualified appointments.
And I have the entire process created, documented and done for you.
Later, I’ll explain how you show up for the appointment with this prospect and close them into a high paying coaching client 50% to 70% of the time.