Yesterday I mentioned to you that there are 3 areas that are critical to master if you ever hope to be a successful female business coach.
`You must be able to generate leads whenever you want
`You must be able to convert those leads into high paying clients
`You must be able to get those clients fast financial results so they remain your clients for years… NOT months
In my previous blog, I explained a networking strategy my coaches are using to generate as many new coaching leads as they can handle.
Today, let me show you the process I’ll teach you that will enable you to close 70% to 90% of the prospects you speak with about hiring you to coach them.
Remember last time I said that I’ll teach you how to walk into any business and in less than 45 minutes, show the business owner how they can triple their leads, double their sales and increase their annual revenue by more than $100,000… and without spending a cent on marketing or advertising?
This is the key to signing up clients at will. If you can show a business owner that you can make them more money than they will need to invest, they will hire you on the spot.
I’ll teach you 8 simple breakthrough business strategies that will generate tremendous revenue gains for any business that implements them.
And best of all, NONE of these strategies require the business owner to spend any additional money on marketing or advertising. Let me give you an example of just one of these strategies that has to do with developing an effective marketing message.
We recently coached a cosmetic surgeon that specialized in what he called a “Mommy Makeover.” This is a cosmetic surgery procedure for women 30 to 45 years of age that have had 2 or more children and they want their bodies “tightened” back up.
The surgeon was spending around $6,000 monthly running a Facebook pay-per-click campaign and was only generating around 35 leads per month and ZERO sales from it. He had no idea what was wrong with his marketing.
Once we looked at his Facebook ad, we knew what was wrong. His ad said this: “nurture the body that provokes true envy!”
Would you like to know the secret to marketing – you must learn to enter the conversation taking place in the head of your prospect.
So with that in mind, consider this scenario – you’re a 40 year old woman that has 3 kids and you don’t like the way you look. When you look in mirror, are you thinking to yourself, “I wish I had a body that provokes true envy?” Pretty absurd, wouldn’t you agree?
So we had the surgeon change his message to this: “how would you like to have the body you had before you had kids?”
His leads exploded from 35 per month to an average of 400 leads. That one minor messaging change increased his monthly revenue by $600,000. That’s how powerful these strategies are that I’ll teach you.
When you meet with your prospects, you will typically uncover somewhere in the range of $150,000 to $350,000 in additional annual revenue for every business owner you speak with. Then after you find them that money, ask them one simple question: “would you like my help implementing these strategies?”
That’s it – case closed! You will average a 50% to 70% client conversion rate following this process.
Next time, I’ll explain how you can use these same 8 strategies to increase your coaching clients annual revenue by at least $500,000 in your first year of working with them, and have you collect 10% of that additional revenue ($50,000) as a portion of your coaching fee.